Brand Strength

Steak ’n Shake’s founder Gus Belt pioneered the concept of premium Steakburgers™ and hand-dipped milk shakes in Normal, IL in 1934. To proclaim and prove his burgers were exceptionally prime, Gus rolled into his eating-places large barrels of round, sirloin and T-bone steaks and ground them into burgers before the eyes of his guests.

This commitment to quality spawned Steak ’n Shake’s now famous slogan — "In Sight It Must Be Right." Following in Gus’ unique footsteps, we have continued to showcase the high-quality ingredients of his famous Steakburgers™, hand-dipped milk shakes and shoestring fries for all Steak ‘n Shake guests to enjoy.

For more than seven decades, the Steak ‘n Shake brand has built a cult following with our IMPRESSIVE RESULTS:

• More than 275,000 guests served daily
• 100 million Steakburgers™ served annually
• 50 million milk shakes enjoyed each year